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Monday 31 July, 2006 |
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Thanking our design partner
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Hi #firstname#
Please remember to forward this newsletter on to others who would be interested in Melbourne, Sydney and Brisbane. |
1. EVENTS
Marketing Drama- Tue 1 Aug ** Tickets still available**
Use theatre and story telling to communicate business messages and see the results LIVE!
When you need to win hearts AND minds, show is more important than tell. Instilling your events and presentations with theatre and story-telling can increase both the impact and the drama.
This event will discuss how big thinking rather than big budgets can ensure success - and avoidance of the yawn factor - for your client or staff events, semiars and conferences.
This event includes both an interactive panel discussion and an interactive workshop.
Book online today.
50 years of Melbourne's Best Television Advertising - Thur 17 Aug
Join the AFA as we introduce a panel of top Melbourne creatives from yesterday, today and tomorrow to discuss and debate whether You'll see echidnas doing inappropriate things to young women, cars landing on aircraft carriers and football, meatpies, kangaroos and Holden cars. Plus there'll be drinks, eats and you'll also get the chance to visit the TV50 exhibition. Not happy, Jan? Not bloody likely. Tickets for AFA/AWARD/Networx members - $66
Melbourne has done more for Australian advertising than any other city.
Tickets for non members - $77
2. Book Review
All Marketers are Liars Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what Seth Godin says consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. Penguin. RRP $29.95
3. Networx Membership
Join as a member in August and you'll get a copy of ALL MARKETERS ARE LIARS.
Membership Extras - Corporate or Individual
Networx membership not only gives you the great discounts to Networx events but it also includes a free 6 month Marketing subscription, exclusive offers, promotion of your business and even Palace Movie Club Membership where you can get discount tickets for you and a friend each time you go to the movies.
See our site or call us on 03 9328 1958 to find out more about corporate and individual membership.
4. Feature Article: Marketing for the rest of us (Pt 2)
Call me crazy, but I think it's pretty easy to be a creative and successful marketer with a few million bucks and a great team behind you. Yet what happens if you’re like most marketers – and have a toolkit filled only with tiny budgets, no support and bosses with big expectations?
Please find following 'Marketing for the Rest of Us Part 2' - with tips on how to market on a zero budget - and show some true creativity.
6. Don't have your call-to-action missing-in-action!
In every piece of existing promotion you have, whether it be your website, a brochure, or even your Yellow Pages advertisement, there needs to be a call to action. Most company website pages DON'T end with an encouragement to call or email. Most brochures have contact details but don’t really give people a REASON to call within a particular time-frame. And a Yellow Pages ad should have an incentive, just as ANY advertising you might run should have (Eg. Mention Yellow Pages for 15% off).
This has two benefits – you know where a lead has come from AND it makes your ad more compelling than the one next to it. Don’t leave the next step up to the customer…or they might walk back out the “virtual” door!
7. A little + A little = A Lot More
If you only have a small amount of money available to market your business, who can you pair up with to increase your funds pool? For example, if you’re a PR business, could you partner with a copywriter to undertake a customer recruitment drive? If you’re a boutique hotel, could you partner with tour operator? If you’re a shopping centre, could you partner with your retailers?
A little plus a little could mean you’ve got double the funds to play with.
To keep reading click here
Article by: Kimberly Palmer, Founder - Networx Events & Brazen Productions
5. Welcoming New Members
Welcoming our new & renewing individual members
- Zoe Palmer - Managing Director-Brand Behaviour
- Sarah Garth - Marketing & Communications Manager - Online Business Solutions
- Jennifer Goddard - Director-Buzan Centre Australia @ Mindwerx International
- Joanne Lee - Enterprise Marketing and Events - Ericsson
- Trina Tamati - Account Director -Jack Morton Worldwide
- Rebecca Turner - Consultant - Mitchellake Consulting
Thinking of joining?
By joining you enjoy the benefits of membership, including:
- business promotion on the Networx site
- discounts to business magazine subscriptions
- reduced ticket price to all Networx and Entrepreneurs Networx functions
- member only events
More information on joining Networx as an individual or corporate member.
6. Member Profile - Mindwerx International
Mindwerx International Pty Ltd is a pioneer in Deliberate Cre8ive ThinkingTM, following and widening the path created by deliberate thinking explorers such as Edward de Bono, Tony Buzan, Ned Herrmann, Maxwell Maltz, Napoleon Hill and others. Mindwerx has been created to help individuals and organisations find innovative solutions to the challenges of the 21st Century so they can achieve outstanding success.
We do this by providing education, training, and facilitation services in Mental Literacy, Deliberate Creative Thinking, Applied Innovation, New Product Innovation and Continuous Improvement.
Our mission is: Helping Create Thinking Organisations
If you are a current member and would like to know how to promote your business on our site, email us at info@networxevents.com.au
7. Are you - or your clients - located in the City of Moonee Valley? Nominations are open for the 2006 Bendigo Bank Moonee Valley Business Excellence Awards. Just completing the entry form offers you and your team the valuable opportunity to reflect and congratulate yourselves on your business journey thus far. For more information about eligibility, or to make a nomination for your business or a client business, visit www.mvbusiness.com.au or call 03 9328 1958.
Enter in on of ten catergories:
VECCI Micro Business Award
AICD (Company Diretors) Small to Medium Enterprise Award
Moonee Valley Racing Club Hospitality Award
Matthews Steer Accountants Property & Business Services Award
Select Appointments Female Entrepeneur Award
Mirvac Group Innovation Award
Moonee Valley Community News Retail Award
Kangan Batman TAFE Young Entrepreneur Award
City West Water Environmental Award
Melbourne's West ACC Start-up Award
Make your nomination at: www.mvbusiness.com.au
8. ACMI Ticket Giveaway - Focus on Robert Altman & Raymond Carver
Thursday 24 August - Sunday 3 September
Full $13, Concession $10; Six Session Pass: Full $60, Concession $48
Focus on Robert Altman and Raymond Carver looks at how an auteur director raised the bar for literary adaptations and inspired a renewed appreciation of American short-story master Raymond Carver.
Many of Altman's classic works both old and new, will be screened throughout the festival including, The Long Goodbye (1975), The Player (1992) and Short Cuts (1993).
In an ACMI exclusive and festival highlight, ABC Radio MovieTime host and film critic Julie Rigg will bring an astute knowledge of film and abiding passion for Altman to a very special 'conversation' with director Robert Altman, who will participate 'live' from New York, following a screening of Thieves Like Us.
Networx has ten double passes to give away. Visit us to leave your details and we'll let you know if you've scored some tickets.
9. Open Family 250 Club Event
The Official Melbourne Premiere of "Footy Legends"
After a sell-out launch event, the Open Family 250 Club will hold its second event The Official Melbourne Premiere of "Footy Legends" starring Claudia Karvan, Anh Do, Matthew Johns and Peter Phelps. It is directed by AFI Film Director and 250 Club Ambassador, Khoa Do. Samuel Johnson from Secret Life of Us and Nova 100 will be your MC.
'Footy Legends' is a feelgood film about a group of mates who form a footy team to save their families and bring hope to their community. "A heartfelt feel-good winner that makes you want to stand up and cheer!" - Filmink Magazine.
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When: Tuesday 1 August
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Where: Hoyts Melbourne Central
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Tickets: $15 members / $25 non-members(includes complimetary drink and canapes on arrival)
To book tickets, call 1300 669 600.
For more information, please email Mark Knower on mknower@openfamily.com.au
The 250 Club is an initiative targeted at dynamic young professionals aged 20-35 who want to contribute to the community while they enhance their professional networks and business acumen - and having a great time! Visit here for more info on Open Family.
10. Hot Jobs
Business Development Manager
Mortgage Industry - Western Sydney Location, $120,000 OTE, if you have a background in lending, Networking skill and Desire to succeed then this is it! For more information please contact Sophie Pogue on 03 9693 8144
Sales Executive
IT/Software - Notting Hill, $70-80,000K + commission
Leading provider of Retail Management Software. Excellent career growth opportunity, locally and internationally.
For more information contact Camilla van den Broek, Final5 on 03 9693 8141
Business Development
Award-winning IT services company, South Melbourne , Base plus commission, unlimited scope to pursue your choice of prospects ,Technical IT knowledge a must!
For more information please call Sarah Vile at Final5 on 03 9693 8148.
National Footwear & Apparel Category Mgr
Altona Nth, 75K plus super, car. Industrial Safety Company. Looking to grow category significantly and need someone to champion this opportunity!
For more information contact Kate Clarke, Final5 on 03 9693 8143
Account Manager - SYDNEY
Snr Account Manager - MELBOURNE
THE FOUNDRY - A boutique advertising agency, specialise in innovative creative predominantly for the retail sector. Their directors include an award winning creative and a proven strategist. They are growing because of continued success and looking for talent. www.thefoundry.net.au
For further details, visit our website www.carmichaelfisher.com.au or please call Sally Oakley on 03 9648 5777.
Public Relations Manager (Melb)
Rare opportunity to drive the Public Relations for a highly dynamic and leading edge market leader in new media. THQ is a leading global publisher and distributor of interactive entertainment software. St Kilda road based. $50-55K + benefits.
Ref: 2001074 Contact Georgie Davies 9698 8706
Marketing & Relationship Manager - Partnerships (
Drive New Revenue Streams. End-to-End Involvement. World-leading telecommunications provider is looking for a Marketing & Relationship Manager to drive Content and Media partnering initiatives, in mobility solutions. Up to six-figure package.
Ref: 2000934 Contact Georgie Davies on 9698 8706
Marketing Manager (Melb)
Are you passionate about Video Games? Instrumental role in the growth & development of marketing initiatives for the Australian and
Ref: 2001068 Contact Georgie Davies 9698 8706
Strategic Pl
Youth Marketing Insights. Blue Chip Brands.
Ref: 2000998 Contact Georgie Davies 9698 8706
11. Other events around town
Here are some events going on around town we thought you might enjoy.
For other events visit our We Recommend section or try out www.whats-on-in-town.com for Australia-wide listing of business events.
MEL - AFA Youngbloods - Women on Top - Thur 3 Aug
Following the May 06 BOSS story 'AdFab', AFA Young Bloods presents:
Christine Barnes - Managing Director, FCB
Jane Emery - Managing Director, Grey Worldwide
Emma Hill - Executive Creative Director, Clemenger BBDO
Amy Smith - CEO, JWT
Tickets $10. RSVP to Bianca Janover b.janover@grey.com.au
MEL - Connect - First Friday of every month - Friday 4 August
The Best Endorsement Money Can Buy (or How to Make Advocacy Marketing Really Work!)
Visit connect for more information.
MEL - MJCC - Networking Drinks & MBA Event.
Visit MJCC for more information.
12. Need marketing or events advice?
The team who bring you Networx also run Brazen Productions, a marketing and event consultancy. We specialise in running dynamic business events or building entrepreneurial brands and databases. So remember to give us a call when you need marketing strategy and planning advice, assistance with online marketing OR help with running a business event. Call Kimberly on 03 9328 1958.
Best wishes,
Kimberly Palmer
Networx Marketers Meetings / Brazen Productions
www.networxevents.com.au / www.brazen.com.au
PS. Please remember to forward this newsletter on to others who would be interested in Melbourne, Sydney and Brisbane.
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